By Gerard F. Corbett, APR, Fellow PRSA I am about to do a thoughtful rant on pitching.  Here is an actual note I received from Shanon. Hi Gerard, Congratulations on this special day! We wanted to wish you continued success in your endeavors. Let me know if you might have a few minutes for an... Continue Reading →

United Airlines, Inc.’s new reporting structure for communications reminds me once again of the fallacy of not having the function report directly into the chief executive officer. Human beings communicate. They write, they talk, they think. They don't instinctively do risk management or count their fingers and or bake bread. First and foremost people speak.... Continue Reading →

The age of social infrastructure platforms has enabled anybody and everybody to have a voice, and to use that voice to communicate far and wide.  This phenomenon has further defined the breadth and depth of responsibilities for PR professionals.  The skills required are not unlike a few referenced by Denise in her recent post "How... Continue Reading →