A nationally accredited public relations practitioner, Patricia (Pat) Hartman has over 40 years of experience in all aspects of marketing including research, branding and product management, strategic planning, crisis management, advertising and public relations. Pat founded Imagery Marketing & Research Consultants, Inc. in 1988 and serves as its president and senior marketing and strategic planning consultant. She is an instructor of integrated marketing communications, Internet marketing, advertising, media planning and research, public relations, marketing research, and marketing management at the collegiate level. She has been an adjunct instructor in both communication arts and business at Spring Hill College in Mobile, Alabama for 30 years. Hartman is a past president of the Public Relations Council of Alabama, Inc., the Public Relations Council of Alabama Mobile Chapter, and the Advertising Federation of Greater Mobile (now Bay Area Advertising Federation), and has served on the boards of numerous non-profit organizations in Mobile.