When the inevitable hits the gumbo pot: Channel your inner Aristotle to become a super-hero spokesperson

  By: Joseph V. Trahan,III,Ph.D, APR, Fellow PRSA-President/CEO Trahan & Associates  and Joseph V. Trahan, IV, Director of Media Relations Dallas Cowboys           I believe that the phrase "Our hearts and prayers go out to the victims and their families" to be over used and meaningless.  It must be replaced with phrases that are relevant to... Continue Reading →

Your Career and You: What IS Satisfaction?

By Kirk Hazlett, APR, Fellow PRSA I write a lot…probably too much…about “loving your job” and “following your passion.” I do this for one relatively simple reason. For what seems like the better half of the past 50 years of my life, people…working professionals as well as young soon-to-be professionals (aka: “students”)…have been asking me... Continue Reading →

Want to Lose Fans? Just Post About Politics

In today’s politically charged atmosphere, it’s hard NOT to have a strong opinion.  Politics are EVERYWHERE.  It’s all over my Facebook and Twitter feeds, and the blogosphere is inundated with political “experts.”  The tone of these posts are often charged and aggressive.  Everyone on the internet seems to have an opinion, where facts are alternative,... Continue Reading →

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