How NOT to Handle a Negative Review

It's never easy to receive criticism.  In fact, it can make us downright cringe. When I was a journalist, producers used to edit my scripts so much, I could no longer recognize my own story!  Sometimes, a news manager would return it and tell me to scrap it and start over. ?$@#&*! In my own... Continue Reading →

Your Career and You: “Don’t Be Anti-‘Social’”

A Professor's Thoughts

Publication1Okay…a random-ish thought for my Curry CollegeCOM/PR student-friends and Curry College PR Student Association members sparked by having participated in three or four Twitter chats in the past couple of weeks courtesy of colleagues scattered across the globe…

How active are you on social media? And on which platforms? And what is the general “theme” of your activity? I’ve written about this before, but the topic just seems to keep coming up in one way or another, so…

Now before you start jumping up and down and screaming “Kirk, I actually have a REAL job that keeps me running all week plus, as YOU well know, I carry a full load of courses every semester, so where do you think I’m going to find time to ‘play’ on social media”…take a deeeep breath and listen.

I know how hard you’re working, and I admire and respect you for…

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Popular TV Host: What I Learned From Turning My Local Show Into a National Brand

By Stephanie Greenwood, Public Relations Manager for Today's Homeowner With Danny Lipford Today’s Homeowner with Danny Lipford will launch its 20th broadcast season this September, making it among the longest-running national home improvement shows in history. What was once a local, cable access call-in show, has grown into a respected, Emmy-nominated national TV program, airing... Continue Reading →

Your Career and You: “Bottom line…lose the ’tude”

A Professor's Thoughts

Publication1I was watching an episode of “The Middle” recently (okay, Curry CollegeCOM/PR students and CCPRSA members…don’t judge!) in which Axl proclaims that of course he’s going to get the job he’s going to interview for…he has amazing hair! Needless to say, the hiring manager didn’t notice this one detail and Axl didn’t get the job.

The very next morning, I had what I term a “deep philosophical discussion” with the owner/manager of the apartment complex where I’ve lived for more than 20 years. I was merely reporting a leaking faucet that I’d like repaired. He proceeded to lecture me on the “proper” way to report these issues…NOT through the convenient, staffed, knowledgeable on-site management office BUT through an out-sourced, anonymous answering service. His attitude was clearly “you are an inconvenience to me.”

These two “lessons,” one real, one not, triggered a memory from a quarter-century ago when…

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How to Train Your Biologist in the Art of Communication

"The two words information and communication are often used interchangeably, but they signify quite different things.  Information is giving out; communication is getting through." -Sidney Harris Have you ever had a conversation with a biologist about his/her field work or research? If so, there's a chance you became utterly confused somewhere between all of the... Continue Reading →

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