Without Research, Your PR Campaign Will Fail

Since becoming Accredited in Public Relations, I’ve been watching the news with a different set of eyes.  When I see PR disasters play out time and time again, one thought races through my brain. Where was the PR person? It’s become clear that many companies use PR for “spin” or “slant.” These deceitful notions are... Continue Reading →

More Than a Camera and Microphone

My name is Rodney Rocker, and I have been a television news photojournalist for about 13 years. I have always believed that a camera and a microphone are two of the most powerful tools in the world. But from my experiences working scenes in real life situations, the impact I can have on a grieving... Continue Reading →

The One Where I Failed My Test….Twice!

I remember the day I first learned about the option of becoming Accredited in Public Relations.  My employer offered me the online course, and I thought it was one of those quick courses you could just breeze through, and print a certificate of completion at the end. The actual process was much more intense. First,... Continue Reading →

Be the Kind Person in Public Relations

Last year, I took a pretty extensive personality test from Emergenetics International.  The test places you within four categories:  analytical (blue), conceptual (yellow), structural (green) and social (red).  It turns out I'm a "red" girl, meaning I am intuitive about people, socially aware, empathetic, and collaborative. A few months earlier, I took a different personality... Continue Reading →

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