It was a hot, summer day as I did my photography work for the station. I arrived at the station in good spirits, ready to see what was in store for my day. My reporter and I were told to go cover breaking news of a doctor’s office being shut down because of some illegal... Continue Reading →
By Stephanie Greenwood, Public Relations Manager for Today's Homeowner With Danny Lipford Today’s Homeowner with Danny Lipford will launch its 20th broadcast season this September, making it among the longest-running national home improvement shows in history. What was once a local, cable access call-in show, has grown into a respected, Emmy-nominated national TV program, airing... Continue Reading →
Earning your APR shows you how public relations can achieve measurable results. You can show your employer a return on investment when you apply the knowledge, skills and abilities learned from Accreditation. The Universal Accreditation Board embraces REAL diversity. Having a diverse range of professionals is more than just a requirement for optics. Your... Continue Reading →
United Airlines, Inc.’s new reporting structure for communications reminds me once again of the fallacy of not having the function report directly into the chief executive officer. Human beings communicate. They write, they talk, they think. They don't instinctively do risk management or count their fingers and or bake bread. First and foremost people speak.... Continue Reading →
I was watching an episode of “The Middle” recently (okay, Curry CollegeCOM/PR students and CCPRSA members…don’t judge!) in which Axl proclaims that of course he’s going to get the job he’s going to interview for…he has amazing hair! Needless to say, the hiring manager didn’t notice this one detail and Axl didn’t get the job.
The very next morning, I had what I term a “deep philosophical discussion” with the owner/manager of the apartment complex where I’ve lived for more than 20 years. I was merely reporting a leaking faucet that I’d like repaired. He proceeded to lecture me on the “proper” way to report these issues…NOT through the convenient, staffed, knowledgeable on-site management office BUT through an out-sourced, anonymous answering service. His attitude was clearly “you are an inconvenience to me.”
These two “lessons,” one real, one not, triggered a memory from a quarter-century ago when…
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by Sharee LeBlanc Broussard, Ph.D. APR “Don’t just do stuff!” is probably my second most common saying. Why? Because we’re all busy and because simply getting things done can sometimes trump assiduousness (being constant in application or effort; working diligently at a task; persevering; industrious; attentive). I see this in others (from the most novice... Continue Reading →
I tried to take off my PR hat. I really did. But as I binged on old episodes of Grey's Anatomy, glaring communication gaffes kept slapping me in the face. Although Seattle Grace has some of the most talented fake surgeons on the planet, they really suck at communication. Well, some of them. Here are... Continue Reading →
"The two words information and communication are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through." -Sidney Harris Have you ever had a conversation with a biologist about his/her field work or research? If so, there's a chance you became utterly confused somewhere between all of the... Continue Reading →
So this picture of George W. Bush and Bono may be one of the greatest pictures I’ve seen. Like me, I bet when most see it they are taken aback, do a double take and ask, “Is this photoshopped?” Your fingers want to type out “caption this…” and see what craziness follows. But then, when... Continue Reading →
Since becoming Accredited in Public Relations, I’ve been watching the news with a different set of eyes. When I see PR disasters play out time and time again, one thought races through my brain. Where was the PR person? It’s become clear that many companies use PR for “spin” or “slant.” These deceitful notions are... Continue Reading →
PR Gumbo 