Popular TV Host: What I Learned From Turning My Local Show Into a National Brand

By Stephanie Greenwood, Public Relations Manager for Today's Homeowner With Danny Lipford Today’s Homeowner with Danny Lipford will launch its 20th broadcast season this September, making it among the longest-running national home improvement shows in history. What was once a local, cable access call-in show, has grown into a respected, Emmy-nominated national TV program, airing... Continue Reading →

Your Career and You: “Bottom line…lose the ’tude”

A Professor's Thoughts

Publication1I was watching an episode of “The Middle” recently (okay, Curry CollegeCOM/PR students and CCPRSA members…don’t judge!) in which Axl proclaims that of course he’s going to get the job he’s going to interview for…he has amazing hair! Needless to say, the hiring manager didn’t notice this one detail and Axl didn’t get the job.

The very next morning, I had what I term a “deep philosophical discussion” with the owner/manager of the apartment complex where I’ve lived for more than 20 years. I was merely reporting a leaking faucet that I’d like repaired. He proceeded to lecture me on the “proper” way to report these issues…NOT through the convenient, staffed, knowledgeable on-site management office BUT through an out-sourced, anonymous answering service. His attitude was clearly “you are an inconvenience to me.”

These two “lessons,” one real, one not, triggered a memory from a quarter-century ago when…

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PAUSE for greater efficiency & effectiveness

by Sharee LeBlanc Broussard, Ph.D. APR “Don’t just do stuff!” is probably my second most common saying.  Why? Because we’re all busy and because simply getting things done can sometimes trump assiduousness (being constant in application or effort; working diligently at a task; persevering; industrious; attentive). I see this in others (from the most novice... Continue Reading →

How to Train Your Biologist in the Art of Communication

"The two words information and communication are often used interchangeably, but they signify quite different things.  Information is giving out; communication is getting through." -Sidney Harris Have you ever had a conversation with a biologist about his/her field work or research? If so, there's a chance you became utterly confused somewhere between all of the... Continue Reading →

Without Research, Your PR Campaign Will Fail

Since becoming Accredited in Public Relations, I’ve been watching the news with a different set of eyes.  When I see PR disasters play out time and time again, one thought races through my brain. Where was the PR person? It’s become clear that many companies use PR for “spin” or “slant.” These deceitful notions are... Continue Reading →

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