My name is Rodney Rocker, and I have been a television news photojournalist for about 13 years. I have always believed that a camera and a microphone are two of the most powerful tools in the world. But from my experiences working scenes in real life situations, the impact I can have on a grieving... Continue Reading →

I remember the day I first learned about the option of becoming Accredited in Public Relations.  My employer offered me the online course, and I thought it was one of those quick courses you could just breeze through, and print a certificate of completion at the end. The actual process was much more intense. First,... Continue Reading →

My grandparents, Bob and Georgia Crawford from Pine Apple, in Wilcox County, Alabama, were civil rights activists. They used their home as a safe house where many civil rights activists lived and ate well, worked on voting rights and many other projects. My Great Uncle Clinton Bradley, we called him Uncle Buck, was physically disabled,... Continue Reading →

The age of social infrastructure platforms has enabled anybody and everybody to have a voice, and to use that voice to communicate far and wide.  This phenomenon has further defined the breadth and depth of responsibilities for PR professionals.  The skills required are not unlike a few referenced by Denise in her recent post "How... Continue Reading →

Last year, I took a pretty extensive personality test from Emergenetics International.  The test places you within four categories:  analytical (blue), conceptual (yellow), structural (green) and social (red).  It turns out I'm a "red" girl, meaning I am intuitive about people, socially aware, empathetic, and collaborative. A few months earlier, I took a different personality... Continue Reading →

As a former journalist, I've seen a lot of heartbreaking things in my lifetime...gut-wrenching, tragic things that have rocked me to my very core. What I witnessed May 18th ranks as one of the absolute worst. My Facebook feed alerted me to a terrible situation involving missing six-year old Kingston Frazier from Jackson, Mississippi.  Police... Continue Reading →

When I first started my career in broadcast journalism, I swore I would never leave the business.  It was my dream job.  I loved telling stories.  I loved meeting people, and yes, I loved being on television (I have to be truthful)! Reporters routinely leave the television business for public relations positions.  When I would... Continue Reading →